64. _____ describes the variety of different civilization or family members exposed at the very least once to a medium during a given period of time (usually 4 weeks). A. Audience spanB. Exposure valueC. ReachD. Message weightE. Frequency

65. Which the the following statements about reach is true? A. Reach is always expressed as a percentageB. Reach procedures the strongness of a media scheduleC. Reach actions the degree of copied audience exposure by a media vehicleD. Reach refers to the variety of different world or family members exposed come an proclaiming schedule throughout a offered time periodE. Reach refers to the term of an advertisement campaign

66. _____ measures the strongness of a media schedule. A. Exposure valueB. Attention valueC. ReachD. OTSE. Frequency

67. Advertisers define frequency together the: A. Number of time an proclaiming message will the same human or family in a stated time periodB. Number of different world or family members exposed to an proclaiming schedule throughout a offered timeC. Predicted variety of different civilization who will view an ad at least twiceD. Variety of media types that need to be offered to reach the target sector objectivesE. Number of market segments that room targeted to obtain total audience objectives

68. A podiatrist's office purchased advertising time top top radio terminal KSTH. Four thousand different listeners heard that is radio spots six times during a four-week duration and another 2,000 heard the commercial 3 times during the exact same four-week period. Calculation the median frequency. A. 1B. 2C. 5D. 6E. 9

69. Assume that 40 percent of television families had the possibility to hear a commercial for an office it is provided store 5 times end a four-week period.


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What would certainly be the GRP (gross rating points) for the commercial? A. 120B. 160C. 180D. 200E. 220

70. Assume that 30 percent that television family members had the chance to listen a commercial created by the Virginia plank of Tourism 4 times end a four-week period. What would certainly be the GRP (gross rating points) for the commercial? A. 120B. 160C. 180D. 200E. 220

71. _____ refers to the length of time (duration) an heralding message or project will run over a given period of time. A. FrequencyB. ContinuityC. Effective reachD. Medium delivery powerE. Medium value

72. The _____ of an ad is defined as being the average number of times a person must see or listen a message before it i do not care effective. A. medium valueB. Exposure valueC. Message satiationD. Effective reachE. Effective frequency

73. Media human being use the ax _____ to explain the high quality of advertisement exposure. A. Medium valueB. Exposure valueC. Message satiationD. Effective reachE. Effective frequency