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Introduction | The an altering World of occupational | prohibition | Women win the VoteAdvertising in the "20s | The Crash
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You are watching: How did the economic boom affect advertising in the 1920s

Advertising as it is known today find its root in the commercial expansionof the 1880s. The massive production and the lowering of price on consumer goodsmeant that more items were accessible to much more people than ever before. The constructionof the transcontinental railroads listed a national sector for a company"sgoods.
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Ford advertisement - 1924 Tudor Sedan $590, Sedan $685, Coupe $525
Advertising a product adjusted from simply announcing the visibility ofa product in a dull, dry fashion to persuading the public they needed and also deservedto very own the product. By emerging repeat customers, advertising additionally helped buildbrand commitment for the company. Brand loyalty helps sell other existing and also newproducts come these very same customers. Front to world War One, muckraking journals choose McClure"s achieved widespreadcirculation by exposing corruption and also greed in business and politics. Changesin print technology in the 1890s and also a heavy dependence upon advertisers allowedpublishers come drop your prices native thirty-five cents to a nickel. Readershipfor profitable magazines soared from 10,000 readers prior to 1890 come a circulationof around a half-million. But by 1914, readers thrived weary and bored through themagazines" campaigns for reform. More importantly, advertisers objected stronglyto the investigative articles, which reflected bad on their very own kind. After ~ the war, basic circulation magazines dropped the template of reform and also picked up on the culture of consumerism. Ladies" house Journal and The Saturday night Post, special Norman Rockwell"s paintings on that is cover, ended up being fixtures in middle-class homes roughly the country. Hoping to attract serious newsreaders, Henry Luce started publishing Time in 1923. New tabloid newspapers introduced after the war, prefer the brand-new York daily News,
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Colgate Toothpaste ad - 1924 $.25 for the big tube
achieved large circulation by extending crime, sports and scandals. Advertisers,now reaching countless consumers top top a daily or weekly basis, rental movie starsand sports figures to guide Americans come buy all species of products, native coffeeto tobacco products. Organization had become America"s secular religion, many thanks toadvertising. Bruce Barton"s 1925 publication comparing religion and business, The man Nobody Knows, asserted Jesus Christ"s parables as "the most powerful advertisements of every time.... He would certainly be a national advertiser today." Coca-Cola serves together a good example of exactly how product advertising readjusted over this forty-year period. When first introduced in the 1880s, the product to be marketed as a medicine, with claims that that cured headaches, and also that that "revived and sustained" a person. Search to build repeat business and also brand loyalty, by the 1920s the agency emphasized it together a refreshment and a "fun food". Consumer demanding the cola at soda fountains can pressure storeowners to stock it, or risk losing their business. This particular day Coca-Cola is one of the largest and most visible providers in the civilization thanks come its successful advertisement campaigns.References:Pope, Daniel A, The make of contemporary Advertising (1983); Tedlow, Richard, new and Improves: The Story of fixed Marketing in America (1990).How To point out This Article:"Advertising in the 1920s," EyeWitness to History, www.bromheads.tv (2000).
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