If you were on the internet in the early on aughts, friend probably already know exactly where the over sentence comes from. It"s the first line from "The end of the World," the zany 12-year-old animation the depicts an imagined scenario in i m sorry the nations of the human being come with each other to, well, ruin each other. The nasally voiceover is unmistakable, as room the crude and also colorful sketches.

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Jason Windsor/YouTube

Along with other prehistoric gems favor the Numa Numa guy, "All your Base room Belong to Us" and Badger Badger Badger, "The finish of the World" is often considered one of ours earliest viral videos. 

"WTF, mate?" "But i am le tired!" and also "FIRE ZE MISSILES!" — these instantly recognizable lines every come courtesy that "The end of the World." but for some time, tiny was known about the video"s creator — till it to be revealed the animator and filmmaker Jason Windsor was the teenage mastermind behind the viral hit. 

bromheads.tv recently spoke to Windsor, now 31, around the animation"s origins, the consequences for his very own career and also the advancement of viral videos ~ above the Internet.


bromheads.tv: Could talk a little bit about the process of the development — just how you gained the idea because that it, who you functioned with, and how you put it right into motion?

Jason Windsor: It was circa 2003 or so, and I had actually just i graduated high school, and some friends and also I to be hanging out late in ~ night and also talking around the state of the world. We were at a park, and also we started drawing pictures that missiles flying from one next to one more with tanbark top top the sidewalk. It to be that period in time as soon as really crappy speed videos were the thing. I simply basically laid under the voiceover myself. The procedure wasn"t much more than just like, record the voiceover and then type of going through and also making crude flash drawings. 


Jason Windsor/YouTube

So ~ you developed the video, just how did you gain it out there? to be it top top albinoblacksheep.com at first?

JW: so it was on that site and, ns feel like, eBaum"s World. This to be pre-YouTube, so places like that were beginning to curate flash videos and also stuff. It doesn"t even really have my surname on it or anything. I sent it internally — ns didn"t actually short article it anywhere. I sent it to several of the very same friends — this was back in the work of, like, pirating and also Napster — and also one of mine friends had every one of his channels overseas for obtaining pirated music and stuff. He sent this to few of his people, his hacker people overseas, and somebody somewhere eventually posted it. That made its method online somehow, however I"m not specifically sure how.

What was the timeline from when it at first came top top the step to when it entirely blew up? 

JW: Gosh. Less than a year. 

What to be the response like? Did friend gain any type of sort of notoriety from this video, from the audience?

JW: It to be a tiny later, in 2004, the I acquired one that my first freelance gigs v Wieden+Kennedy working on part Nike spots. And that was basically since of the animation. The an imaginative director who was functioning on those Nike spots dubbed me and was basically want to do the same type of thing. And this was when, like, a most marketers and advertisement agencies to be like, "Oh, famous videos! We require to figure out what to do with famous videos! That"s the thing!" 

Some human being will occasionally quote it and also be like, "Oh, ns remember that video!" It"s constantly surprising once that happens, since I didn"t intend for it to go anywhere. The widespread-ness of the is kind of cool. It"s sort of weird just how it came to be Internet-popular.


Jason Windsor/YouTube

Do you think the it introduced your job in the way?

JW: sort of. I was heading in the direction of animation and filmmaking, live action, that kind of thing. And also so to acquire connected, particularly with Wieden, early on, was huge. Yet I felt prefer I had a tiny bit of a tug-of-war at an early stage on, due to the fact that I was obtaining gigs that want that type of format of animation, and also I was like, no, I want to do something cool and flashy and design-y!

Were over there any an unfavorable consequences in terms of your career and the route you finished up going down?

JW: As quickly as my mom saw it, she to be horrified at all the foul language. Yet I think she"s acquired over that. If you go on the YouTube comments, there"s a great mix of people who love it and also people that think it"s the worst thing that"s ever before been created. YouTube comments are a great place to humble you a tiny bit. Ns feel like the civilization got over the crudely man Flash video. It had its heyday and then we naturally got out of it.

Given its time — you developed it in 2003 — this was post-9/11 and around the moment of the intrusion of Iraq. Walk that influence the contents you put into the video?


Jason Windsor/YouTube

JW: Yeah, definitely. I think us were currently in Iraq.  Basically, us were talking around the state the the world, especially through nuclear weapons. Some things have adjusted since then, and some things haven"t, however I think that was simply that type of... "What"s going come happen?" 

Some that the actions us were taking as a nation were questionable in our minds, and just seemed choose we to be doing what we"ve done a most in the past, which is to go somewhere and create much more enemies for future generations. 

Was it a conscious selection to leave your name out of it? 

JW: <Laughs> No. And I more than likely wouldn"t have wanted any type of YouTube money, so i wouldn"t have actually put my name on it. But, friend know, possibly I would have actually if I had actually known it would certainly have obtained quite the traction that it did. But, no, that was just sort of like, oh, damn, there"s 1,000 access time on this thing already, and I didn"t realize it! 

But this was before the era that monetizing content on the Internet.

JW: Totally. Who would have actually known?

How did her name at some point get attached come it?


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Jason Windsor

JW: ns don"t recognize exactly. The dude who tracked me under from Wieden, the used net magic or something. I had actually a personal portfolio website at the moment that it somehow got attached to. There was also a website the someone put up, like, endoftheworld.net. <Editor"s note: The website that sits at that URL is slightly different now.> It had actually a tiny blurb the was like, this video was created by someone named Jason Windsor; if you recognize anything about this person, send one email. But no, I"m not specifically sure. The net is a pretty remarkable place.

It certainly is because that things prefer that. Do human being still refer to you as the "End that the World" guy?

JW: ns think so. I job-related for a shop the does web explainer videos, and also there are a couple of other designers that work there the knew the when I began working there, and also they would certainly say, "I need to take a snapshot of you to send to my university friends because we used to clock this video."

Did friend make any kind of money off the video?

JW: Oh, yeah. I made a bunch that money — at the very least a bunch the money because that a 19-year-old, because that an entry-level animator. Ns made the most money off the voiceover. I had actually to sign up with the Voice actors Guild and also was acquiring residual checks. Total, in between those two: maybe like $25,000, from that an initial job, over the course of a few years. 

But girlfriend didn"t make any kind of money turn off of the video clip itself?

JW: No. From "The end of the World" itself, I gained nothing. Yeah, the would have actually been from work after.

That"s a shame. It to be so popular!

JW: Yeah. <Laughs> That"s what i was saying. If I had known it would obtain several million hits on YouTube, and also that I might have monetized that, then perhaps I would have put my name on it.


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Windsor todayJason Windsor

Do girlfriend think the there"s a formula because that a famous video? If there to be to it is in a recipe for it, what would be involved?

JW: It would be two parts well-known culture, two components political climate, two parts nostalgia reference, and then — no, i don"t know. <Laughs> I don"t think there"s any method to create a famous video. Something really captivating, something really funny, that human being want to share. That"s to be the concern of advertisers since approximately 2003 — what renders a viral video? What"s the formula?

Viral content has become an ext commercialized, whereas earlier when your video came out, it was this new thing that world weren"t together accustomed to. There is no being too reductive, it was a bit more of an chaste time — it wasn"t around making money, and also it wasn"t about selling things.

JW: Oh, totally. And even through the Nike clues that ns did , they to be trying to recommendation that very same style. I feel favor the solution in basic was usually that, uh, we have the right to tell what"s walk on here — this is a Nike ad that"s trying to look favor this other thing. Sellout, sellout, sellout! That sort of thing. 

What do you do of the timing of the video"s release? execute you think it played a role in introducing a new age for the things that are well-known on the Internet?

JW: I like to think the it assisted the progression of funny flash videos and also animated net videos. As much as introducing a brand-new age, ns don"t know. Ns hope the it developed that medium, anyway. But that"s sort of exactly how things are on the net — it"s so exponential, a bunch of people see one thing, and also then it just — that is therefore explosive.

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What taken place after "The finish of the World"? What space you functioning on now?

JW: I checked out film institution in Portland, and also I"ve do a couple of short films. I"m functioning for a shop right now doing explainer video animation. But yeah, I"m still animating, still functioning in live action, elevating my 18-month-old. And yeah, that"s about it.